Nine out of ten times, when I talk to digital product creators who have great looking products but are making sad, lackluster sales, it’s because of one thing:
They haven’t clearly defined their product purpose (or at least not one they’ve articulated to the customer).
It really doesn’t matter what you’re selling – website templates, ebooks, printables – people aren’t going to pull out their credit cards if they’re confused about what you’re selling and who it’s made for.
Customers won’t buy products they don’t understand.
It’s as simple as that.
So if you want to boost your sales without have to create new products, you’ll need to define your product purpose.
Here’s how to do that.
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What’s in a name? Well, if you’ve ever shopped for paper, quite a bit of confusion and ambiguity.
Okay, that made me chuckle. But really, paper terms are confusing, right?
We’re taught from a young age that paper is paper. But when it comes to actually buying paper, you’ll hear words you never knew existed, like grain, finish, mill, and weight. It’s no wonder my clients and customers have a hard time choosing the right paper for their needs. There’s a million different options and a million different terms to describe each one.
That’s why I put together this comprehensive list of common paper terms to help you wade through the jargon and choose the right paper for your project.
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So you’re planning a wedding (ooOoh, exciting!) and you need to start thinking about invitations. That means you’ve probably got a few burning questions on your mind, like “how many wedding invitations do I need?” and, if you’re making the invites yourself, “how much paper should I order?”
I’ve gotten lost in the math a time or two myself, so over the years I’ve come up with a simple formula to help you figure out how many invites you need.
Spoiler alter: you don’t need one invitation per guest, so don’t start sweating the budget just yet!
Then once you’ve got that magic number in mind, I’ll help you figure out how much paper to buy so you can DIY them, if you so choose.
Sound good?
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When creating printables, quality design is more than just pretty colors and a nice-looking layout. It’s about seeing the product from the customer’s point of view. It’s about taking usability into account and making your customer’s life easier, not harder. And it’s about thoroughly testing your products upfront to make sure you’ve fixed complaints before they happen. If you’re ready to quit you day job and take your digital product business pro, here are 5 tips for designing printables that sell.
Psst. Need help choosing the best software for designing your printables? This post can help.
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